At Imperfects, we set out with a really simple mission a few years ago; to highlight the good in humanity by focusing on our imperfections. Sounds backwards, huh?
It's actually the opposite of what you are used to hearing in the world today yet it's so obvious and significant to celebrate your imperfections or in other words, your uniqueness. We ended up applying that methodology to our everyday approach and before we knew it, conversations with all kinds of beautiful people were forming into creative collaborations and new product development. It was an overwhelming realization that creativity is truly at the backbone of what we are doing because it is the ultimate way of putting oneself out into the world for all to see.
To embrace your imperfections is perfect and it allows you to share the value of your approach and your opinion - that is why we mindfully curate goods that are capable of bettering your human experience.
Creation comes from Imperfection.