



Ocean Soaked
We began by taking eight pairs of our 429C Jeans to the coast and gave them a proper ocean soak.
Stone Washed
The jeans were dragged through the sand and beaten with stones to give the Mt. Vernon denim a soft and broken in feel.


Sun Dried
After a proper wash and soak on the coast, we took them to the roof of our warehouse in San Diego to dry in the sun and develop a rich patina.
Washed and Rinsed
We washed and rinsed the jeans to remove the excess salt and sand, giving the denim an uncanny level of softness and a buttery hand feel.


Hand Embroidered
Honoring Mike's Irish roots, we included Mike’s handwriting and shitty hand sketched clover.
"May your pockets be heavy and your heart be light, may good luck pursue you each day and night."
The Finished Product
We worked hard to create that magic shade of a vintage jean, the one you’ve hoped to score at the local vintage shop for years. The one in that perfect shade of faded dark denim that feels like a saturday from decades ago.
